Where Game Studios Are Drawing the Line on AI
Artificial intelligence is transforming game development at an incredible pace—but perhaps the most interesting conversation isn't about what AI can do. It's about what game studios are choosing not to do.
As part of the XborderSupport4Games project under Interreg Aurora, together with our partners at Novia University of Applied Sciences and Centria University of Applied Sciences, we recently hosted a roundtable bringing together game industry leaders from across the Nordic region. The goal was simple: create an open, honest discussion about the realities of AI in game development.
Rather than framing AI as either a revolution or a threat, participants shared practical experiences from their own studios. The result was a thoughtful conversation that revealed a far more nuanced picture.
Key Insights
AI is becoming a practical production tool
Many studios are already integrating AI into their workflows. From streamlining repetitive tasks to accelerating certain stages of production, AI is increasingly viewed as a tool for improving efficiency rather than replacing creative talent.
Data security remains a priority
As AI adoption grows, so do concerns around protecting sensitive information. Several participants emphasized the importance of maintaining control over proprietary data, with many expressing a preference for local AI models instead of relying exclusively on frontier models and cloud-based services.
Originality still matters
One of the most compelling themes was that some studios have chosen to prohibit AI-generated assets in their final products. For these teams, original artwork and handcrafted creative work are central to their identity, their brand, and the long-term value they create for players.
The future is about people as much as technology
The discussion also explored how AI will reshape roles, skills, and production pipelines over the coming years. While the technology will undoubtedly change how games are made, it also raises important questions about creativity, ownership, authenticity, and the evolving role of developers and artists.
Creating Space for Better Conversations
From the outset, the purpose of this roundtable was never to advocate for or against AI. Instead, it was about creating a space where industry professionals could openly discuss both the opportunities and the challenges that come with new technologies.
Innovation and originality don't have to compete—they can evolve together. The conversations made it clear that the future of game development won't be defined by AI alone, but by the choices studios make about how they use it.
A sincere thank you to everyone who contributed their experiences, perspectives, and thoughtful discussions. Your openness made this event valuable for everyone involved.
We will leave you with a quote that perfectly captured the spirit of the conversation:
"AI is a fast way to go from an idea to a medium-quality game. It will be the brains and hands of creative and skilled developers and artists that take it higher."
— Ingrid af Sandeberg
