Into The Wild, the immersive studio of Creative Crowd in Skellefteå, Sweden, turns real places into photorealistic 3D environments that people can explore from anywhere. Using Gaussian splatting and the SuperSplat editor, the studio captures a room, building, landscape or object from photos or video and turns it into a scene that runs in a web browser, on a tablet or in VR, with no app download needed. The method can be used wherever people need to see, understand or experience a place they cannot easily visit.
What Gaussian splatting is
Gaussian splatting is a 3D capture technique that recreates a real place from ordinary photos or video. Instead of building a model by hand, the scene is reconstructed from the images themselves, so light, texture and atmosphere are captured as they really are.
SuperSplat is an open-source, browser-based editor for Gaussian splats, developed by PlayCanvas. Creative Crowd uses it to clean, edit and publish scenes so they can be shared through a link and explored directly in the browser.
Why it works
Photorealistic: scenes show a place as it really looks.
Fast to produce: a scene takes days to produce, not months.
Accessible: scenes run in an ordinary browser, on site or at home, as well as on tablets and in VR.
Lasting: a scene becomes a digital record of a place that may change or disappear.
Education - bringing places into the classroom
Many places that are valuable for learning are hard for schools to reach. They may be far away, fragile, closed or too small for a whole class. A Gaussian splat scene lets pupils and students step inside a place from the classroom or at home.
Stories, sound and archive material can be added inside the scene, so the environment becomes a learning resource rather than only a picture. Teachers can use it to prepare for a visit, replace a visit that is not possible, or return to a place afterwards.
Museums - exhibitions, storage rooms and fragile objects
For museums, immersive 3D environments can offer:
Virtual tours of exhibitions, even after they have closed
Access to storage rooms, fragile objects and spaces closed to the public
A way to reach schools and visitors who cannot come in person
*Example from Louvre Staircase: https://superspl.at/scene/f3115db6 by benoit-rogez
Municipalities:- heritage, tourism and city planning
For municipalities, the same method can be used to:
Showcase tourist destinations, nature areas and cultural heritage
Document historic environments before renovation or demolition
Present city planning and development projects in 3D
Engage citizens in dialogue about the places where they live
This connects to Creative Crowd's wider work with digital twins and citizen dialogue, where interactive 3D environments help people understand and discuss change.
*Example of Dortmund city: https://superspl.at/scene/7f4160c0 by sthatic
*Budapest parliament: https://superspl.at/scene/b2bc4d6f by explossive_99
Example:- a building captured from the air
In one of Creative Crowd's own projects, a building and its surroundings were captured by drone and turned into an explorable 3D scene. Explore the drone-captured scene in SuperSplat.
One method, many uses
Because a scene can be made of almost any real place or object, the method is not limited to one sector. Wherever a place is hard to reach, at risk of change or difficult to explain with photos and plans alone, a photorealistic 3D scene can help people see it for themselves. Possible uses also include training, research documentation and presenting places to partners or visitors before they arrive.
How Creative Crowd works
Explore: we meet, learn your goals and choose the place.
Capture: we scan on site, from the ground or the air.
Create: we build the 3D environment and add stories and interaction.
Launch: we deliver it to the web, a screen or VR and offer support after launch.
Organisations that want to explore which of their places people should be able to step into can contact Creative Crowd.
*Disclaimer: The below examples are from SuperSplat website, and they are just examples so you can get an idea of what we can create from our technology - this is not work from our company so we are mentioning the next to the link who is the creator)
